When you change your attitude from wanting to serve everyone to concentrating on your ideal student, you'll be able to pinpoint exactly who you're intended to teach and who will gain the most from being your student to more reading material.

There are hundreds of yoga instructors out there, but much fewer that specialize in a particular area.


Because you can "talk" to your ideal student on the subjects that matter most as your message gets more explicit, you'll automatically start to attract them. These students will go out of their way to find you, and if you have a website or blog where you write about these subjects, you'll be more likely to appear online.

Your marketing activities will be more focused and simplified, and your brand will have a more consistent appearance and feel. You will save both time and money as a result of this.


Having a specialty is an excellent approach to creating credibility and distinguishing oneself in the busy yoga environment around us.

Because you have a unique audience that connects with you because of what you're providing and because it resonates with them, it will become much simpler to stand out among the thousands of yoga instructors out there.


Concentrating on a specialty enables you to gain in-depth knowledge of a topic over time.

Building specialized expertise may help you gain confidence in giving your lectures and selling your products and services.


Most importantly, you'll educate honestly and from the heart, which is how real followers are attracted. These individuals will follow you around from studio to studio and have a solid emotional attachment to what you have to give.

You'll be able to teach what you love in your unique manner, and you'll begin to understand that some people will love it and others will not, but you'll be happier and more satisfied teaching yoga in a way that enables you to express yourself.